How to Design a Website for Your Pest Control Business
Many pest control business owners know little to nothing about web design and digital marketing. However, this shouldn’t stop you from having a website for your business and a high ranking on Google. A the quality website is especially vital since there exist hundreds of millions of mobile users in America. This means you it is vital to make it as easy as possible so that local prospects can find you. There are things you need to do to make your business website attractive.
When your website has a high bounce rate of potential clients; this will negatively affect your search engine ranking which is something you do not want for your business at all costs. However, instead of building a separate mobile website, you can choose to have a responsive design. If the clients are using mobile, then automatically the mobile version will show up and also the same applies to desktops. It is advisable to use a traditional layout which has the buttons in the similar positions. Make your website unique since it will be representing your business.
Ensure that you create a blog with informative content. Ensure that you work on the content that will be displayed on your website. Do not forget to also include a call to action in each post so that interested clients can call you.Make sure that you also make your calls to action big and also clear.
This will help your visitors know exactly what it is that they should do next. You can ask your website visitors to call, you can also ask them to complete a quote form or also to request an appointment online. Therefore, the first-time visitors can find almost everything they need to arrive at a decision in one place. You can also decide to include relevant reviews at the bottom of each of the service page.
This means that you have different types of customers needing different things. If you are using pay-per-click ads or even content marketing, then it is important that you should drive the traffic to specific landing pages. Keywords are important as they attract the reader.
There are many ways you can add images which are relevant to the pest control industry. You can show images of your products or also your workers performing a service. The the user can see what the photo was supposed to be from the text in case the image does not load. We all are aware how clutter can result about pests in the home. Make sure that your web design is neat and professional. Your calls to action should also be above the fold of the page and also at the bottom of the homepage. Make the use of the website by visitors as simple as possible.
Consider getting a professional pest control business website design.